Getting The Realtor.com Case Study - Amazon AWS To Work

The Obstacle Over the past a number of years, has experienced explosive development. Industry data shows that in the first half of 2015 the business grew 38 percent year over year. "We have actually seen double-digit growth for the previous 18 months. More individuals are checking out the website and staying longer," states Alan Lewis, the company's primary architect.

How Do I List My Home On Trulia, Zillow and Realtor.com? — HomeLister  Insights Blog - Everything Any Homeowner Needs To Know About Selling Their  Home

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How Do I List My Home On Trulia, Zillow and Realtor.com? — HomeLister  Insights Blog - Everything Any Homeowner Needs To Know About Selling Their  Home

"We ran our site platform in an on-premises information center," states Lewis. "In order to scale that platform to keep up with our growth expectations, we understood we needed to get outside the constraints of the data center. For instance, we didn't wish to keep investing in hardware and power and cooling expenses.

This needed realtor. com to develop from batch processing to real-time processing. Realtor. com likewise felt restricted in regards to its capability to effectively support user traffic, which varied depending upon the time of day or year. "Our traffic changes regularly, with peak hours in the nights and lower traffic later on at night," Lewis states.

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It was tough to try to approximate just how much capability we required. If we guessed wrong, we were either not serving our clients' needs or overpaying for unused capacity." Why  Answers Shown Here  for more scalability and flexibility led it to the cloud. "We realized the cloud was the technology we required to help us continue our quick development," states Lewis.

"We had also obtained another company that had actually moved its whole IT environment to AWS, and we saw how AWS allowed that business's growth." Realtor. com begun by utilizing AWS to support the advancement of Turbo Listings, a brand-new feature that clients use to acquire additional impressions for their property listings on real estate agent.

"This item provides representatives and brokers a lot more direct exposure for their listings," says Lewis. "It needs huge scale, which is why we could not have actually developed it utilizing our on-premises data center." Real estate agent. com utilizes AWS to track the ad impressions that consumers purchase. Each advertisement impression is gathered and streamed through Amazon Kinesis Data Streams.

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"We use Amazon Redshift to capture each impression, and then we utilize the information repository for billing and auditing if needed," states Lewis. Real estate agent. com likewise supports the Turbo Listings feature with an application that uses Amazon Elastic Compute Cloud (Amazon EC2) instances to run the service reasoning for the advertising campaign.